AI customer interviews

Customer evidence.
For B2B teams.

Let your customers do the talking. Pointed turns their interviews into stories, insights, and proof your teams can use.

Real customer interviews. One-time free allowances. No expiry.

See how it works
NorthstarCustomer impact
Atlas
MeridianCustomer impact
Cascade
Vertex

ACME Systems

Customer intelligence

4/4 voices
Customer impact
At-risk signal
Product request
Expansion signal
Pointed

How it works

Evidence in. Intelligence out.

Agents run the interviews and tie each answer to a person and an account. CS sees risk early, marketing gets stories, sales gets proof.

A customer interview in the Pointed player

Top quote

Customer impact
“With Pointed, we bring customer stories into the review—showing the value their teams are getting, in their own words.”

Jordan HaleChampion

Director of Customer Success · ACME Systems

Agent tools

Agents that gather the evidence.

Interview customers

  • Conduct video interviews

    One no-login link. The agent asks follow-ups and records every answer.

  • Conduct phone interviews

    Reach the people who won’t join a video call.

Coordinate and act

  • Schedule and coordinate calls

    Find a time with each contact and book the call.

  • Create product tickets

    Turn product requests into tickets, with the quote attached.

Capture and learn

  • Record video testimonials

    Customers tell their story on camera, in their own words.

  • Identify themes & trends

    Spot what comes up across accounts, with the quotes to prove it.

Install

Use Pointed where you work.

Prepare customer interviews in Pointed or your AI assistant.

Use Agent Mode in Pointed

Ask the Pointed agent to plan interviews, invite contacts and review answers, right from your workspace.

One Pointed. Room to grow.

Start listening.
Choose your scale.

Try it for yourself. Build a habit.
Bring your team when you’re ready.

Find your first insight

Pointed Free

Get to know Pointed with a few real customer conversations.

$0

One-time allowances. No expiry.

Join the Waitlist
  • 10 demo interviewsTry the workflow before reaching out.
  • Up to 20 customer interviews10 invitations per customer account.
  • 2 customer accounts
  • 1 signed-in userThe workspace account owner.

Keep the conversations going

Pointed Pro

Make customer interviews part of how you work, every month.

$29.99/ month

USD. Billed monthly.

Request Pro access
  • 50 demo interviews / month
  • 100 customer interviews / monthSeparate from your demo allowance.
  • Unlimited customer accounts
  • 1 signed-in userThe workspace account owner.

Bring the whole team

Pointed Enterprise

Build shared customer intelligence across your organization.

Let’s talk

A plan for your organization.

Talk to us
  • Uncapped interviewsDemos and customer conversations.
  • Team collaborationShared access, with workspace roles.
  • Unlimited customer accounts
  • A tailored agreement
Every plan includesSaved recordingsInterview resultsAI questions about your interviews

Each plan covers one Pointed workspace. Free and Pro are limited to one signed-in user, the account owner. A customer account is a company you interview.

Compare everything included
Pointed plan comparison
IncludedPointed FreePointed ProPointed Enterprise
Sales demos (Beta)By invitationBy invitationBy invitation
Demo interviews10 total50 / paid monthUncapped
Customer interviewsUp to 20 total, one per invitation100 / paid monthUncapped
Customer accounts2 totalUnlimitedUnlimited
Invitations10 per customer accountNo separate capNo commercial cap
Signed-in workspace users1 account owner1 account ownerTeammates with roles
Saved recordings, results, and AI questionsIncludedIncludedIncluded
Distinct Gmail respondents (lifetime)10 per workspace10 per workspaceUncapped
Allowance renewalNo expiry; no resetEach paid period; no rolloverUncapped

A little clarity.

What to know before your first conversation.

Can I create a sales demo (Beta)?

Sales demos (Beta) are enabled per workspace by Pointed. Upload short MP4 product clips and add product details for an AI guide to narrate. Enabled workspaces receive 50 starts per UTC calendar month, including previews, with up to five minutes per session and two sessions at once. This allowance is included during beta and does not use prepaid minutes. Uploads are limited to 100 MiB and two minutes per clip, with 1080p playback and 20 retained clips per workspace.

Is Pointed Free just a demo?

No. You get 10 demo interviews plus up to 20 real customer interviews across two customer accounts. Each account includes 10 invitations, with one interview per invitation. The allowances don’t expire or renew, so you can explore at your own pace. One free allowance is available per owner.

What is a customer account?

A customer account is a company you interview, inside your Pointed workspace. Free includes two customer accounts; Pro and Enterprise include unlimited accounts. An invited interview respondent doesn’t need a workspace seat. Free and Pro each allow only one signed-in user: the workspace account owner.

What happens when I use my allowance?

You can keep viewing saved recordings and results and asking AI questions. Upgrade from Free to Pro for more interviews. Pro’s 50 demo and 100 customer interview allowances renew with each paid billing period, without rollover or automatic overages. Deleting records doesn’t restore usage.

Can I invite my team?

Free and Pro are for one workspace account owner. Pointed Enterprise adds teammates and role-based access to your workspace’s customer evidence.

Who can I invite to an interview?

Respondents use an email address matching their customer company’s domain. Free and Pro also allow 10 distinct Gmail or Googlemail respondents across the workspace, for its lifetime. Enterprise has no commercial Gmail cap.

Your next insight starts with a conversation.

Start with Pointed Free. Build your rhythm with Pro. Bring your team with Enterprise.